Product Leadership

Design Portfolio

Product Leadership

Design Portfolio

I’ve spent my career solving ambiguous problems with smart products.

With a Ph.D. in Human-Computer Interaction and a track record leading 0-to-1 initiatives at Amazon, Apple, and early-stage startups—including founding my own—I bring corporate structure and startup speeds to my product leadership.

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Hi, I'm Dr.Ax

Hi, I'm Dr.Ax

Hi, I'm Dr.Ax

Product Leader

Product Leader

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EXPERIENCE

EXPERIENCE

EXPERIENCE

CO-FOUNDER & PRODUCT LEADER

3rd Brain, Inc.

2023-2025

New York, NY

AI-powered organization tool for couples’ calendars, tasks & notes.

• Roadmapped the creation & launch of an AI-powered organization tool for couples prioritizing features to balance innovation, user

feedback, & a strict budget raised through a friends & family seed round.

• Developed & released an alpha version in three weeks, followed by a beta version in three months, with 100+ users testing & providing

actionable feedback.

• Successfully launched app on iOS & Android platforms, scaling to 500+ users with ~50 weekly active users (WAU) through iterative

improvements & a user-centric approach.

• Designed the company branding and visual identity for the app, the 3rd-brain.com website, and Instagram.

• Built & managed a cross-functional team of developers, GTM experts & executive assistants to deliver on aggressive timelines.

CO-FOUNDER & PRODUCT LEADER

3rd Brain, Inc.

2023-2025

New York, NY

AI-powered organization tool for couples’ calendars, tasks & notes.

• Roadmapped the creation & launch of an AI-powered organization tool for couples prioritizing features to balance innovation, user

feedback, & a strict budget raised through a friends & family seed round.

• Developed & released an alpha version in three weeks, followed by a beta version in three months, with 100+ users testing & providing

actionable feedback.

• Successfully launched app on iOS & Android platforms, scaling to 500+ users with ~50 weekly active users (WAU) through iterative

improvements & a user-centric approach.

• Designed the company branding and visual identity for the app, the 3rd-brain.com website, and Instagram.

• Built & managed a cross-functional team of developers, GTM experts & executive assistants to deliver on aggressive timelines.

CO-FOUNDER & PRODUCT LEADER

3rd Brain, Inc.

TECHNICAL PRODUCT MANAGER

BILT REWARDS

2022 – 2023

New York, NY

Led the portfolio of loyalty products.

• Led end-to-end product strategy for customer-facing features including Bilt Wallet, Bilt Dining, partnerships with Lyft & point.me to

double the number of ways customers earned & spent Bilt points

• Championed cross-functional collaboration with design, engineering, & marketing to orchestrate monthly Rent Day event product

releases, engaging 100,000+ users through exclusive offers, gamified experiences, & loyalty incentives.

TECHNICAL PRODUCT MANAGER

BILT REWARDS

2022 – 2023

New York, NY

Led the portfolio of loyalty products.

• Led end-to-end product strategy for customer-facing features including Bilt Wallet, Bilt Dining, partnerships with Lyft & point.me to

double the number of ways customers earned & spent Bilt points

• Championed cross-functional collaboration with design, engineering, & marketing to orchestrate monthly Rent Day event product

releases, engaging 100,000+ users through exclusive offers, gamified experiences, & loyalty incentives.

TECHNICAL PRODUCT MANAGER

BILT REWARDS

TECHNICAL PRODUCT MANAGER

AMAZON

2022

New York, NY

Led the global sub $10 consumables product suite.

• Managed & mentored a designer, fostering skill development & enabling them to deliver production-ready designs.

• Owned the product roadmap for low-price shopping experiences. Collaborated with leaders from the EU, CA, LatAm, and AU to

launch the “Buy 4 Save 5%” program. Led the program’s launch in the US, resulting in $55M in sales and $120M in annual cost savings.

• Collaborated with engineering & design and utilized large-scale A/B testing to launch nine new features across ten global

marketplaces, with a strong focus on UX optimization & customer satisfaction.

• Organized cross-org product innovation offsite utilizing a human-centered design sprint & user research approach to develop a

strategy to reinvent grocery shopping on amazon.com.

TECHNICAL PRODUCT MANAGER

AMAZON

2022

New York, NY

Led the global sub $10 consumables product suite.

• Managed & mentored a designer, fostering skill development & enabling them to deliver production-ready designs.

• Owned the product roadmap for low-price shopping experiences. Collaborated with leaders from the EU, CA, LatAm, and AU to

launch the “Buy 4 Save 5%” program. Led the program’s launch in the US, resulting in $55M in sales and $120M in annual cost savings.

• Collaborated with engineering & design and utilized large-scale A/B testing to launch nine new features across ten global

marketplaces, with a strong focus on UX optimization & customer satisfaction.

• Organized cross-org product innovation offsite utilizing a human-centered design sprint & user research approach to develop a

strategy to reinvent grocery shopping on amazon.com.

TECHNICAL PRODUCT MANAGER

AMAZON

PRODUCT INNOVATION CONSULTANT

AWS

2020-2022

New York, NY

Led 0-1 product innovation for multiple international corporations.

• Led cross-functional collaboration with AWS Professional Services business consultants, engineers, & designers along with clients’

product teams and executive leadership to develop 0-1 products for banking, electric vehicles, and pharmaceuticals.

• Established the Prototyping & Design (PAD) Studio to offer Human-Centered Cloud Foundations service streamlining the product

prototyping process and achieving a 100% green-light to production rate.

PRODUCT INNOVATION CONSULTANT

AWS

2020-2022

New York, NY

Led 0-1 product innovation for multiple international corporations.

• Led cross-functional collaboration with AWS Professional Services business consultants, engineers, & designers along with clients’

product teams and executive leadership to develop 0-1 products for banking, electric vehicles, and pharmaceuticals.

• Established the Prototyping & Design (PAD) Studio to offer Human-Centered Cloud Foundations service streamlining the product

prototyping process and achieving a 100% green-light to production rate.

PRODUCT INNOVATION CONSULTANT

AWS

VISITING PRODUCT INTERACTION DESIGNER

Apple

2019

Cupertino, CA

Led the development of multi-modal interactions for next-gen hardware

• Led the product design of a multi-modal input mechanism for Apple Vision Pro, integrating voice, gesture, and eye-tracking controls to

create a seamless and intuitive user experience.

• Conducted co-design user studies to guide product design & presented findings to the senior VP of AI/ML.

VISITING PRODUCT INTERACTION DESIGNER

Apple

2019

Cupertino, CA

Led the development of multi-modal interactions for next-gen hardware

• Led the product design of a multi-modal input mechanism for Apple Vision Pro, integrating voice, gesture, and eye-tracking controls to

create a seamless and intuitive user experience.

• Conducted co-design user studies to guide product design & presented findings to the senior VP of AI/ML.

VISITING PRODUCT INTERACTION DESIGNER

Apple

Product leader and Innovation Scientist

Microsoft, University of Washington & Carnegie Mellon

2016-2020

Seattle, WA

• Led the development of a web-based platform that allows technologists to run co-design studies online to design interactions for

emerging technologies (like voice assistants and VR). The platform utilized machine learning to analyze study results, increasing speed

by 400% and cutting costs by 50%.

• Mentored & managed teams to research & develop AI-powered products including a game that detects dyslexia in kids, & a self-

adapting UI for Parkinson’s patients.

• Conducted user research studies on multiple products, publishing the results in 20+ peer-reviewed scientific articles at top-tier

international computer science conferences.

Product leader and Innovation Scientist

Microsoft, University of Washington & Carnegie Mellon

2016-2020

Seattle, WA

• Led the development of a web-based platform that allows technologists to run co-design studies online to design interactions for

emerging technologies (like voice assistants and VR). The platform utilized machine learning to analyze study results, increasing speed

by 400% and cutting costs by 50%.

• Mentored & managed teams to research & develop AI-powered products including a game that detects dyslexia in kids, & a self-

adapting UI for Parkinson’s patients.

• Conducted user research studies on multiple products, publishing the results in 20+ peer-reviewed scientific articles at top-tier

international computer science conferences.

Product leader and Innovation Scientist

Microsoft, University of Washington & Carnegie Mellon

TECH STACK

CREATIVITY

  • Adobe Firefly for AI image and video generation

  • Adobe Express for on-brand social media content

  • Adobe Illustrator for generating vectors

  • Adobe Photoshop for image manipulation

  • Adobe Lightroom for photography

  • Adobe Premier Pro for video editing

  • Figma for prototyping UI

  • Miro| Freeform "current fav." | Figjam for ideating and generating user flow and service blueprints

  • 3DShapr for 3D design


PROJECT MANAGEMENT AND COMMUNICATION

  • Notion for documentation, AI-powered knowledge management, and lo-fi webpages

  • Google Suite for collaborative work

  • Linear for project management

  • Slack for communication


USER RESEARCH

  • Survey Monkey | Google Forms | Typeform | Qualtrics for surveys

  • UseBerry | UserTesting for sourcing research participants for interviews and usability

  • FullStory | HotJar for quantitative user behavior


AI Assistants

  • Perplexity for knowledge research

  • ChatGPT for general gen-AI assistance

  • Claude for coding help


DEVELOPMENT

  • Framer for web development

  • Cursor for writing code

  • Vercel & Supabase "current fav." | AWS | Google cloud for cloud computing.

  • Looker Studio | PG-Admin | Mixpanel | R Studio for SQL queries and data analysis


PERSONAL TECH

  • Snipd for AI summaries and notes for Podcasts

  • 3rd Brain AI assistant for home organization

  •  Fitness to track workouts

  • ClassPass for workout classes

  • 8 Sleep for sleep recovery

  • Breville Barista Touch for coffee

  • AirPods Pro and Max

  •  Vision Pro for immersive entertainment

  • Sony A7IV for photography and cinematography